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Learn what your clients actually want and how to position your products and services as the solution.

What do you sell to your Who? Are you already taking a mental inventory of your products and services? Sure, your product may seem like a no-brainer. “I sell abc product or provide xyz service,” you may be thinking. Don’t sell yourself short!

The reality is that you offer so much more than products. Consistently selling your work becomes easier when you understand the scope of what you’re offering your ideal clients (and who they are, of course!).